6 Reasons Blogs Fail
I just recently got into blogging (obviously). And I am totally in love. I have never been this excited to get up and work since well, ever. But I don’t think this is a sustainable career for everyone. And I think that it’s a sustainable and ideal career for even less.
Please note that the words I’m using here are sustainable and ideal. I do think lots of people can be bloggers, I don’t mean to discourage you with this post! I just believe that there may be reasons why you may not enjoy blogging and/or excel at it. I just want you to know what you’re getting into.
I also want to note that I’ve noticed lately that there are tons of posts about why your blog is failing and why whatever tactic you’re using is bad, but not many blogs really addresses the core requirements of being a blogger. That’s what I want to discuss today, why blogging may or may not be a passionate career choice for you.
Because if you’re passionate about something, then you can make it sustainable. (And I hope you’ve gathered by now that the message of my site is to find a life that gets you excited!)
Here are some reasons that blogging may not be for you:
1. You don’t like writing.
Yeah, I know, duh! But you have to really, really like writing to get excited about your blogging career. If you don’t love writing, then it’s just going to be something that you’ll come to dread. And if you dread it, then you’ll do it less and less.
2. You like to be managed.
If you like and/or need to be managed at your current job, blogging is not for you. You have to be a self-starter. You have to wake up early in the morning to work on your blog before going to your day job, or work all day and then come home and work on your blog, or even both.
If you’re already full time blogging, then you have to be disciplined enough to treat it like a regular job, and get your work done. Nobody is going to police you when you’re self-employed.
Additionally, if you’re like me, and doing everything by yourself, you need to be able to think for yourself. Every day I’m saying ok what’s working, what isn’t? What’s my next post idea going to be? What’s speaking to me today?
There’s nobody who’s going to give you instruction when you need help. Of course, the internet is FILLED with help, but I mean that in the sense that it’s not like your day job where you’re doing what you’re told, run into an issue, and just call your manager and say here’s what happened, tell me what to do. When you run into a problem with your blog, you have to go out yourself and research how to fix it, and if you’re like me, you never resolve it on your first try.
So then you have to go back out, research some more, and try again. And maybe try again and again and again, which brings me to my next point….
3. You have to be willing to fail, big time.
Ask any other blogger out there, even/especially the ultra successful ones, if they have failed at some point in their blogging career. I am sure 100% of them will say yes. Some may have huge, expensive fails, some may have tiny fails, but everyone has some failures.
If you can’t stand to fail, blogging is not for you. And you have to be willing to take those failures, and learn from them. You have to see the value in both success and in failures.
4. You’re not willing to invest in yourself.
Blogging costs money, even in the very beginning. Setting it up and maintaining it alone costs money. But my biggest investments so far have been in furthering my own education: books, courses, etc. And not just books about blogs, books in my niche too.
And it may be a while before you make the money you’ve invested back, if ever. A study by Technorati found that overall, 18% of bloggers reported a non-salary income from their blog in 2010, and the mean income reported was $9,985. Even among full-time blogging Corporates, the mean income was well below $20,000, indicating that very few bloggers are making a living in the industry, but may instead view it as a slightly subsidized hobby.
5. You don’t automatically strive for excellence in everything that you do.
You should want to produce valuable content as a blogger. There are already plenty of sites throwing up crappy, rushed content every day. You don’t need to add to that mix. You should want to provide something that’s valuable to your reader. You want to take care of your readers, you don’t want to be leading them astray or wasting their time.
One thing I have noticed in every single job I’ve had is that most people don’t strive to be better. They just want to show up, do what they’re told, and do it in the laziest way. They don’t care about the quality of work they’re producing, they’re just going to try to do it in the sloppiest, easiest way that they think they can get away with. I’m not saying this to sound braggy, but every manager I’ve had has loved me, I very quickly earn their trust and become their “right hand man”. But I don’t believe I have *any* skills. I am not smarter, stronger, faster or more experienced (usually) than anybody else.
But I have always CARED about my work.
This fact alone is what differentiated me from everybody else. Most people just don’t CARE! I loved my managers (well a couple of them anyway), but whenever I had quit a job and was getting ready to move on, they would always go on and on about how they could never find a replacement. I’d always say it was great that they were happy to have had me, but the work I do is not special. Anyone can do any of the jobs I’ve had if they have proper instructions in the beginning. I have NEVER done anything unique or even any job where you’d need a college education and/or extensive experience. It’s just that most people don’t care as much as I did about producing high-quality work and being a good employee. That’s it. No rocket science.
If the quality of your work doesn’t matter to you, then please don’t get into blogging.
6. You lack patience.
At this point, my entire blogging career is feeling like the ultimate test of patience. You have to work and work and work before you see even one (ONE!) visitor. You have to fail 1,000,000 times before you get it right. If you’re like me, you’ll cry and you’ll scream. Blogging is just like any other business, you have to put in the work before you see any results.
Well, those are my thoughts on blogging and what kind of person you have to be to find it enjoyable. Because I think the most important thing at the end of the day is that you’re doing something you enjoy and that you’re producing some kind of work that improves, rather than depreciates, society.
Question for my readers
Tell me in the comments: What do you think are core values bloggers need to be successful?